Effetto at Odessa Fashion Day: Where to See Tunics and Shirts After the Show?

Effetto on the Odessa Fashion Day Runway: Opening Summer as an Event

This summer, Odesa became the epicenter of fashion.
A city where the scent of the sea mixes with coffee on narrow streets gifted a new chapter in Ukrainian fashion.
It was here, at Odessa Fashion Day, that Effetto had the honor of opening the Summer Weekend show — one of the brightest events of the season.

For us, this runway appearance was not just a presentation of a collection. It was a moment when the brand’s philosophy, our team’s work, and the values we share with women found their expression on stage.

Opening the Show — More Than Just Participation

Opening a show is a huge responsibility.
The first look sets the tone for the entire event, shaping the mood of the audience and creating the atmosphere that stays in memory.

That Odessa Fashion Day entrusted Effetto with opening Summer Weekend was recognition that we create not just clothes, but a special state of being.
It confirmed that fashion can be more than garments — it can be an event.

What We Showed: Tunics and Shirts as the Language of Summer

For this runway we chose what resonates most with the spirit of summer:

• Resortwear Tunics — free silhouettes, lightweight fabrics, hand-finished details. Designed for movement, for the city, and for seaside escapes.

• Silk, Satin, and Bamboo Shirts — a balance of luxury, practicality, and lightness on the skin.

These are models that matter most: pieces that can be part of life, not just the runway.
They pair easily with other clothes, transform, and give freedom of choice.

The Runway Atmosphere

The runway is the culmination of months of work.
When the lights came up and the first model stepped out in a tunic, the room fell silent.
Music, fabric movement, attentive eyes — those few minutes can’t be put into words.

Each piece carried more than design — it carried character: lightness, confidence, naturalness.
It was one of those moments when words fade and the audience is simply captivated.

Effetto Pop-Up: Couture You Can Feel

After the show, guests continued their Effetto journey at our pop-up zone, open throughout the event.
Here they could touch fabrics, see handcraft details up close, and feel what we call couture you can feel.

When someone holds a silk or bamboo shirt, they understand the mix of naturalness and refinement.
When they touch the airy tunic with handmade lace, they feel the difference.

Guest Reactions

One of the greatest joys for us was watching people’s reactions.
After the show, guests asked about fabrics, cuts, and new colors.

They wanted to know how to style tunics for the city, or whether shirts could be worn not just at home but also to work or evening events.
The answer is always the same: yes — that’s exactly why they were created.

That’s how a dialogue begins — one far more important than any presentation.

What’s Next: Meeting in Odesa

For those who couldn’t attend Odessa Fashion Day, we organized a special follow-up event:

📅 July 28, 17:00
📍 Odesa, 23A Rishelievska St., ZARINA boutique

From July 28 to August 4, 2025, everyone can try on Effetto pieces — the same tunics and shirts from the runway.
It’s a chance to feel the fabrics, see the details, and find your perfect style.

How to Order Online

If you’re not in Odesa during this time, you can order online:
🌐 effetto-lingerie.com
✉️ sales-team@effetto-lingerie.com

What Odessa Fashion Day Means to Us

For Effetto, participating in Odessa Fashion Day is not just about being on the runway.
It’s a chance to meet our people — those seeking clothes that match their inner rhythm.

It’s a space where new friendships, collaborations, and ideas are born.
A place where you realize you’re not alone — that others share the same love of fabric, handcraft, comfort, and freedom.

Why Odesa

We believe no city conveys the spirit of summer quite like Odesa.
Open horizons, sea breeze, a life without rush.
That’s why this show became the opening of our season.

Looking Ahead

After Odesa, Effetto prepares for international shows — but this summer outing reminded us of something important:
Beauty is simplicity, comfort, and attention to detail.

In Conclusion

We thank everyone who joined us at Odessa Fashion Day: in the hall, at the pop-up, or behind the scenes.
Thank you to those writing to us, wanting to learn more about Effetto tunics and shirts.

This summer, we live it together — on the runway, in the city, by the sea.
With Effetto.

Odessa Fashion Day opened our season.
We opened summer as an event — and invite you to be part of it.

Q&A: Your Questions After Odessa Fashion Day