Effetto at CURVE New York: How Not to Miss the Key Collections of the Season
Effetto at CURVE New York: Invitation to Meet
From August 3–5, 2025, we invite you to the international CURVE New York exhibition, which will take place at the Javits Center, River Pavilion.
This is one of the key events in the lingerie world, and this year we are preparing something special. Effetto will present several directions shaping the upcoming season — the perfect opportunity to select the defining styles for next year.
SS26: The Debut of the New Collection
The centerpiece of our booth is the debut of the Spring–Summer SS26 collection. Here, we combine Effetto’s recognizable aesthetic with updated silhouettes and colors that emphasize lightness, softness, and modern femininity. This is a collection for women who value not just trends but timeless style.
This will be the very first presentation of SS26 — and the best moment to make selections ahead of time.
FW25–26: Last Chance to Order
At CURVE, we will also close pre-orders for the Fall–Winter FW25–26 collection. If you haven’t yet made your selections, this is the final opportunity.
We are presenting the most successful capsules: Gone with the Wind, Angel’s Touch, Elegant Comfort, and Elegant Enigma in new shades — Midnight Pine, Cherry Lacquer, Aubergine, Smoke Grey, Ash Rose, Almond Milk.
Resortwear 2026: Tunics in New Fabrics
A fresh update: the Resortwear 2026 line includes tunics crafted from linen and Tencel. These breathable, practical fabrics with understated elegance work perfectly both at the resort and in the city.
Effetto tunics are versatile designs that style beautifully for day or evening looks — and we’re confident this line will become a strong player in your summer collections.
Essential Sleepwear & Lingerie
Another highlight is the New Basic Sleepwear Lookbook — a stable category with timeless silhouettes that prove their commercial success every year.
We also continue developing the Bra Basic Lookbook: Effetto’s essential bras and panties that combine comfort and fit. This category remains the foundation of our product portfolio.
Effetto at CURVE New York
It’s a chance to be the first to see new fabrics, colors, and directions. To secure exclusivity. To plan your season with confidence.
See you at the Effetto booth, August 3–5, 2025.
Q&A: Your Questions Answered
📌 I’m not sure I can attend. Will I be able to see the new collection later?
The SS26 collection will be available after CURVE as a digital presentation for clients who can’t attend. But at the exhibition you’ll see the first and fullest showcase — including physical samples, fabrics, and details. We recommend planning a meeting in New York to make faster decisions and secure key items.
📌 Will there be re-orders for FW25–26 after the show?
No, CURVE is the final pre-order point for FW25–26. If you haven’t ordered yet or want to add pieces, you must do it during the exhibition. After August 5, we will close all orders for this season.
📌 We’re a summer-oriented store. What’s new in beachwear?
We are introducing Resortwear 2026 — a new line of tunics in linen and Tencel. These are natural, comfortable fabrics with a high-end aesthetic. The tunics style easily as both cover-ups and city looks. The line has already been tested and is ready to launch into your assortment.
📌 I’m looking for something commercially stable, with no risks. What do you recommend?
Effetto has two strong, proven categories:
- Basic Sleepwear Collection — tried-and-true silhouettes available year-round.
- Bra Basic Lookbook — essential lingerie that sells well regardless of season.
Both categories come with a clear size range, strong margins, and minimal risk.
📌 I’m not familiar with the brand. How do I know if it’s right for me?
Effetto is couture lingerie and loungewear in the premium segment. But our collections are diverse: from minimalist basics to intricate hand-embellished pieces. If your clients value aesthetics, fabric quality, and comfort, Effetto is worth a closer look. We’ll help you curate a capsule that best fits your store format.
