Learn more about our approach
Lingerie that inspires confidence.
Loungewear that feels like a loving touch.
Effetto was created to make women feel beautiful, comfortable, and confident — no matter their size, age, or time of day. We combine craftsmanship, premium fabrics, and refined fits so that every piece highlights your individuality and brings joy in wearing it.
Effetto was born from a personal need: to find lingerie that’s beautiful, comfortable, and fits women of all body types. The brand was founded by Anna Skliankina, a Ukrainian woman who started Effetto in Italy in 2017. She brought together European quality, Ukrainian craftsmanship, and refined design.
“We started with a small capsule collection and took part in exhibitions in Paris, Los Angeles, New York, and Florence. Thanks to dedication and the feedback from our clients, the brand has grown into an international project with a strong focus on comfort, inclusivity, and couture-level quality.
Effetto is more than just lingerie. It’s a story of self-love, acceptance, and the freedom to be yourself—every single day.”
“I created Effetto so that every woman could find not only beauty, but also support, softness, and herself in what she wears.”
Explore our story, support women-led production, and choose pieces made with love for you.
